What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to make money. No matter what type of product or service or information you’re peddling, the quickest way to go from zero to hero is to structure the right ad that drives traffic to the right funnel and targets the right prospect.
If you’ve had any experience with Facebook ads, you know that it takes a Jedi mindset to conquer this field and to actually churn a profit. Not only do your ads need to be on point, so to speak, but so does your entire sales funnel. But, once you’ve built out your converting offer, all you need to do is to optimize those conversions then start scaling your business.
The truth is that there are only a few at the pinnacle of this game. Some experts might understand how to writing sizzling copy that sells while others understand the mechanics of converting offers and still others that get the intricacies of detailed targeting. Few can do it all. For that reason, I turned to an industry leader for the low down and the skinny on Facebook Ads.
Nicholas Kusmich started out at the very beginnings of Facebook’s ad platform. Back when it was in beta. He attributes much of his success to being at the right place at the right time. But, for someone managing up to $9 million per month in ad spend and making millions annually from his efforts, you would never guess.
Kusmich is as unassuming as they come. That might be because of his roots as a pastor making just $30,000 per year. Today, this formerly ordained minister has run Facebook ads for some of the world’s top online personal development coaches and marketers. He’s worked with a partner division of the Tony Robbins Group, with Joe Polish, Dr. Josh Axe, Dean Graziosi, Dr. Partha Nandi, the Social Media Examiner, and countless others.
No flashy cars. No massive house. No. None of that. Kusmich understands his roots and knows where he came from. But, what he lacks in flash he makes up for in strategy and execution. Working with just seven clients in what he coins his Black Label business, and managing an obscene amount of money in ad spend per month that convert from 1,000 percent to 30,000 percent return on investment, I wanted to know how he does it.
My question? What makes the perfect campaign? And how do you use Facebook ads to make money online. The answer? Intricate, as you might guess. A simple framework built on a solid foundation. The strategy? You might think it boils down to making the sale. It’s, in fact, not. What comes before the actual pitch or the sales funnel is just as important as what happens once they drop into the funnel.